Better access to digital content – A modern copyright framework
Copyright underpins creativity in Europe and digital content is one of the main drivers of the growth of the digital economy. Images, films or music and games are the most popular online activities and digital spending on entertainment and media is predicted to have double digit growth rates (around 12%) for the next five years. Behaviour is changing as consumers switch to mobile devices. Smartphone users in Europe consume more than four hours of video content on a weekly basis, almost half of which they view on-the-go. Limitations on access pose a clear problem for the creation of a seamless Internal Market and cultural diversity. Finding balanced solutions which respond to consumer demand could generate new revenue for rights holders and ensure consumers pay for content.
Comments closed