According to the Commission, the cultural and creative sectors, often IPR intensive, already account for up to 4.5% of GDP and up to 8.5 million jobs in the European Union and are not only essential for cultural diversity but also significantly contribute to social and economic development. The key objective of the Action Plan should be to ensure the effective enforcement of Intellectual Property Rights (IPR) which plays a key role in stimulating innovation, creativity, competitiveness, growth and cultural diversity.
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