Research by BrandMonitor, a company specializing in brand and trademark protection, indicated that two thirds of counterfeit sellers admit selling fakes. Moreover, 46% of those who admit selling fake goods assume they were not breaking the law. The fact that counterfeits can be a hazard for consumers’ health or safety is not a priority for merchandisers or even for consumers themselves. According to merchandisers, counterfeits is more attractive to consumers because of lower price.
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