The new draft law providing limits for advertising is introduced for consideration in Russian state duma. The law aims to reduce the duration of advertising showing before film running. The reason is the advertising can lasts from 15 to 30 minutes. Actually the viewers use this time in order to buy something to make movie viewing more pleasant. The legislators believe the advertising is shown contrary to the will of viewers in violation of Russian law. But the draft law does not provide liability for its violation.