In 1988, Eric Schechter started GAME. At the time, GAME was focused on conducting fundraising activities. The fundraising concept was for individuals to “adopt” a small toy duck and then all the ducks would “race” on a waterway, such as the Salt River Canal or in New York Harbor. The person who had adopted the duck that finished first would win “a new car or prizes,” which had been donated. The sponsoring organization would then retain all the “adoption” fees.