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Overseas box-office of Russian movies will become a new KPI

The more people will come to see the Russian movie outside of Russia, means the Russian movie fund works more effective. Now it is not enough to increase the quantity of Russian movies, it is also important to make excellent movies in order to make people pay for the ticket in cinema.

And again the USA’s “example” was the source of inspiration – according to Movie Fund’s CEO “movie producers in USA about 60% of revenues derive from world sales”, therefore the Russian MF should “move similar way”.