The Russian authorities have strong interest in the ways the information, interesting for young people, is disseminated in global network. The Russian president has instructed the government to study interests of young people in the context of internet on regular basis. It means the government has to study what young people are interesting in, their behavior and their consumer preferences. The purpose of such study is simple and clear – the Russian authorities want to know about young people much more. They also want to know how informational environment affects the youth.